by Evan Pettrey | Featured Posts, Online Marketing
Video is a powerful marketing tool used by brands in order to present the experiences they offer as well taking their audiences to the destinations (virtually). As purchases are often highly emotional decisions, video marketing can be a useful tool for brands as they...
by Evan Pettrey | Featured Posts, SEO
Optimizing your website for search engines isn’t something you just do once, and then you’re done. Working on your site’s SEO for the first time is just the beginning of getting it to rank well. After you’ve completed that first task, you need...
by Evan Pettrey | Featured Posts, Local Marketing
We spend a lot of time here discussing the latest in digital marketing trends, but is there still a place for old-fashioned marketing? That, of course, depends on who you ask. If you ask a digital marketing guru, you’re likely to get some spiel about how digital...
by Evan Pettrey | Featured Posts, Local Marketing
At the start of September (2016) SEOs and webmasters everywhere saw big fluctuations, the initial thoughts pointed towards it being the long anticipated Penguin update, but it was a different beast brewing entirely. Dubbed “Possum” the unconfirmed Google...
by Evan Pettrey | Featured Posts, SEO
If you have time, type in any keyword into Google. Click through until you get onto page 10,000 of the search results. Welcome to the internet graveyard. These are the sites that no one ever sees or finds. You might be surprised at the quality of these sites too. Some...
by Evan Pettrey | Featured Posts, PPC
Setting up your Google Adwords if you haven’t done so before can be a daunting task – however with all the blogs and help out there it is possible. However, if you’re Ads Quality Score (QS) is only 1, 2 or even 3 out of 10 across the majority of your keywords – it’s...
by Evan Pettrey | Featured Posts, SEO
News-jacking is the process of taking something that is trending, or breaking news and inserting your brand creatively into the fray. This isn’t always at the expense of someone else (or stealing their limelight). One of the most famous examples of this came...
by Evan Pettrey | Featured Posts, SEO
As an online marketer, you wont be surprised to hear me advocating the benefits of outsourcing. In every business of any size, there are several reasons why hiring a third party to complete tasks is a wise idea. In todays guide, Im going to go through some of the...
by Evan Pettrey | Featured Posts, Inbound Marketing, Online Marketing
Anyone who’s set even one toe in the world of online marketing knows how competitive it can be. You’re fighting for the attention of a market with the same tools on how to reach them. Even if you don’t have the biggest budget, however, you can still get the advantage...
by Evan Pettrey | Featured Posts, Local Marketing
Bidding on your own PPC Brand Terms is a common discussion between clients and service teams and is one in which opinions are always divided. Is it really worth paying for traffic on your site, which would most likely have been secured organically? Bidding on your own...
