by Evan Pettrey | Content Marketing, Featured Posts
So what does “content creation” exactly mean? Simply put, “content” is a broad term for any media that you design for the end-user or an audience. For example, content could refer to blog posts on your business website that detail your company’s workflow,...
by Evan Pettrey | Featured Posts, Spotlight
Note: This is part of an ongoing series of community spotlight pieces where we feature inspiring stories of local entrepreneurs and community members. If you know somebody who should be featured, let us know! What Bill Lenherr, CEO of Greenbrier Technologies and...
by Evan Pettrey | Featured Posts, Online Marketing
Somebody asked me recently what they should do to make their upcoming event a huge success. This is not an easy question to answer because there are so many moving parts when it comes to event planning but as we started getting into the details I noticed a huge gap...
by Evan Pettrey | Featured Posts, Spotlight
Note: This piece is part of an ongoing community outreach series. If you know somebody who should be featured in a future piece, have an idea for a story you think the community should hear, or if you have advice of your own – let us know! We’re a...
by Evan Pettrey | Featured Posts, Online Marketing
If you’re running a small startup business, then you’ll probably know that one great way of getting more hits on your website, and that is to run a blog. However, the main problem is trying to increase engagement with it, and do to that, you’re going to need to follow...
by Evan Pettrey | Featured Posts, Spotlight
Note: This is part of an ongoing series of community spotlight pieces where we feature inspiring stories of local entrepreneurs and community members. If you know somebody who should be featured, let us know! When you first enter the office of Viking Forge...
by Evan Pettrey | Featured Posts, Online Marketing
With 2017 now in full swing, you’ll probably be seeing lots of digital marketing articles with a title like this one. Some of these articles will lure readers in with bold headlines insisting that such and such digital marketing strategy is dead or another previously...
by Evan Pettrey | Featured Posts, Local Marketing
Another year is in the books, welcome to 2017! If you’re like most small business owners, you may be feeling like you can’t keep up with all the new digital marketing opportunities that keep popping up. As captain of your ship, you may believe you’re supposed to take...
by Evan Pettrey | Featured Posts, Spotlight
Note: This is the first in what will be an ongoing series of community spotlight pieces where we feature inspiring stories of local entrepreneurs and community members. If you know somebody you believe should be featured, let us know! From the moment I walked into the...
by Evan Pettrey | Featured Posts, SEO
I think it’s fair to assume, that unless you’re one of the people sending it and producing it – spam sucks. While many of us have developed a filter that enables us to block it out, it just becomes background noise and only affects us when we end up...
