So what does “content creation” exactly mean? Simply put, “content” is a broad term for any media that you design for the end-user or an audience.
For example, content could refer to blog posts on your business website that detail your company’s workflow, achievements, or research. It could also refer to an advertisement on the web or in the newspaper. If it’s designed to attract customers or readers, then it’s content.
Creating content for your business is a tricky task that requires some very specialised workers. It’s usually freelancers and outsourcing companies that will handle the brunt of content creation, but it’s also something that could be taken on by an employee in your office.
The content has to draw in curious customers and to tickle the senses of potential clients. Here are some examples of content creation that you can employ in your business to give it more exposure.
A company blog is a great way to increase user interaction and let clients know what your business is up to. You can list your recent achievements, you can discuss breakthroughs in your company, or you can even boast about an upcoming product.
It’s very flexible, but you also need to advertise your blog posts on social media or through emails so that you get enough viewers to warrant its use.
The important aspects of a blog are exposure and consistency. You need to have a steady stream of content so that your readers want to come back on a regular basis, and you need to utilise SEO optimisation methods so that search engines such as Google will list your site.
You could hire a single person to write about topics within the business, but this person will need to know the ins and outs of your company.
Preferably it would be you, the owner, but having multiple employees contribute is also a good idea. This isn’t something that should be outsourced because an outsider wouldn’t know enough about your company to create good content about it.
Videos are a great way to showcase products or services that you sell. You can use free video hosting websites such as YouTube to monetize your videos and expand your reach.
If you’re not keen on hiring a dedicated video editor, then you can use video production services to outsource content creation. In addition to creating showcase videos, you can also make videos that demonstrate how to use your products or educational videos that explain how your technology works.
The videos can also be embedded into your website so they play during your blog posts or under product and service details.
Like blog posts, video content is a good way to increase user interaction and draw in more clients. But unlike blog posts, it’s fine not to have a steady stream of content.
A video a week is good enough for a business’s needs unless you release many products every day, and educational or informative videos take long to create because you’ll need to source lots of information and get the rest of your employees involved to contribute their expertise.